Consumer Behavior: Buying, Having, and Being, Global Edition, 13/E.
Michael R. Solomon
Informasi Umum
Kode
22.01.708
Klasifikasi
658.834 2 - Consumer behavior, Motivation research, Consumer psychology
Jenis
Buku - Circulation (Dapat Dipinjam)
Subjek
Consumer Behavior, Consumer Attitudes, Consumer Psychology,
No. Rak
Tel-U Gedung Manterawu Lantai 5 : Rak 22
Tel-U Purwokerto : Rak 8
Dilihat
638 kali
Informasi Lainnya
Abstraksi
In the 13th Edition, up-to-date content reflects major marketing trends and changes that impact the study of consumer behavior. Since we are all consumers, many of the topics have both professional and personal relevance to students. This makes it easy to apply the theory outside of the classroom and maintain an edge in the fluid and evolving field of consumer behavior.
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Koleksi & Sirkulasi
Tersedia 3 dari total 3 Koleksi
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Pengarang
| Nama | Michael R. Solomon |
| Jenis | Perorangan |
| Penyunting | |
| Penerjemah |
Penerbit
| Nama | Pearson |
| Kota | London |
| Tahun | 2020 |
Sirkulasi
| Harga sewa | IDR 0,00 |
| Denda harian | IDR 1.000,00 |
| Jenis | Sirkulasi |
