Services Marketing: Integrating Customer Focus Across the Firm, 7/E.
Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler
Informasi Umum
Kode
22.01.670
Klasifikasi
658.809 - Services marketing
Jenis
Buku - Circulation (Dapat Dipinjam)
Subjek
Service Marketing, New Products,
No. Rak
Dilihat
505 kali
Informasi Lainnya
Abstraksi
Zeithaml's Services Marketing introduces readers to the vital role that services play in the economy and its future. Services dominate the advanced economies of the world, and virtually all companies view services as critical to retaining their customers. The seventh edition maintains a managerial focus by incorporating company examples and strategies for addressing issues in every chapter, emphasizing the knowledge needed to implement service strategies for competitive advantage across industries.
New research references and examples in every chapter include increased coverage of new business model examples such as Airbnb, Uber, OpenTable, Mint/Intuit, and others, alongside greater emphasis on technology, digital and social marketing, Big Data, and data analytics as a service. The longer cases have been removed from the 7e. View Table of Contents and Features below for more information.
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Koleksi & Sirkulasi
Tersedia 2 dari total 2 Koleksi
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Pengarang
| Nama | Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler |
| Jenis | Perorangan |
| Penyunting | |
| Penerjemah |
Penerbit
| Nama | McGraw Hill; |
| Kota | New York |
| Tahun | 2018 |
Sirkulasi
| Harga sewa | IDR 0,00 |
| Denda harian | IDR 1.000,00 |
| Jenis | Sirkulasi |
