Essentials of Marketing Research
Joseph Hair, David Ortinau, Dana E. Harrison
Informasi Umum
Kode
22.21.1146
Klasifikasi
658.83 - Market research, Market analysis, Market study, Interviewing, use of consultants and research agencies, Techniques of consulting in market research
Jenis
Buku - Elektronik (E-Book)
Subjek
Marketing Research
No. Rak
Tel-U Gedung Manterawu Lantai 5 : Rak 22
Tel-U Purwokerto : Rak 8
Dilihat
94 kali
Informasi Lainnya
Abstraksi
Essentials of Marketing Research uses an application-oriented approach to equip students with tools and skills necessary to solve business problems and maximize opportunities. The authors' years of practical market research experience is evidenced thorough their treatment of qualitative research, to their coverage of sample size rules-of-thumb, background literature reviews, and new market research tools and techniques. This latest 5th edition gives students a strong command of market research principles, while being concise enough for with cases & other course projects. A continuing case and corresponding data sets included.
Available with McGraw-Hill Connect® and SmartBook 2.0.
Koleksi & Sirkulasi
Tersedia 1 dari total 1 Koleksi
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Pengarang
| Nama | Joseph Hair, David Ortinau, Dana E. Harrison |
| Jenis | Perorangan |
| Penyunting | |
| Penerjemah |
Penerbit
| Nama | McGraw-Hill Education |
| Kota | New York |
| Tahun | 2020 |
Sirkulasi
| Harga sewa | IDR 0,00 |
| Denda harian | IDR 0,00 |
| Jenis | Non-Sirkulasi |
