Informasi Umum

Kode

22.01.574

Klasifikasi

659.1 - Advertising

Jenis

Buku - Circulation (Dapat Dipinjam)

Subjek

Communication In Management, Advertising,

Informasi Lainnya

Abstraksi

Integrated Advertising, Promotion, and Marketing Communications, 9th Edition speaks to an evolved definition of integrated marketing and teaches students how to effectively communicate in the business world. It champions the importance of weaving together all marketing activities into one clear message and voice, and helps students understand how communications are produced and transmitted. The text explores advertising and promotions, and the roles of social media, mobile messaging, and other marketing tactics to effectively reach consumers. With added tools to help learners apply concepts to real-­life situations, students will understand the vital links marketers use to connect and interact with customers.

  • IEGCA3 - STRATEGI PEMASARAN

Koleksi & Sirkulasi

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Pengarang

Nama Kenneth Clow, Donald Baack
Jenis Perorangan
Penyunting
Penerjemah

Penerbit

Nama Pearson
Kota New York
Tahun 2021

Sirkulasi

Harga sewa IDR 0,00
Denda harian IDR 1.000,00
Jenis Sirkulasi

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