Introduction to Corporate Communication: Case Studies from India
Charu Lata Singh, Mona Gupta
Informasi Umum
Kode
22.21.915
Klasifikasi
658.45 - Business communication, Communication as a technique of management
Jenis
Buku - Elektronik (E-Book)
Subjek
Businees Communication
No. Rak
Tel-U Bandung - Gedung Manterawu Lantai 5 : Rak 20
Tel-U Purwokerto : Rak 8
Dilihat
270 kali
Informasi Lainnya
Abstraksi
Using several case studies, it illustrates the growing need for small and large businesses to recognize and form a direct connection with their stakeholders and further explains the effective ways through which specific business requirements are realized by communication managers. The book explores the greater dependency and function of multiple media strategies and their challenges. It also offers various theoretical and practical insights into the successful integration of diverse communication and marketing strategies like employee communication, investor relations, corporate social responsibility and philanthropy, branding, crisis management, and corporate ethics and governance, among others.
Lucid and comprehensive, this book will be an essential read for students and scholars of corporate communications, business management, media and communication studies, public relations, and marketing, as well as communication and marketing practitioners.
- KBI7S2 - MANAJEMEN OPERASI GLOBAL
- ISI6C3 - ANALISA BISNIS DAN DATA PERUSAHAAN
- KBI6B3 - BISNIS GLOBAL DAN STRATEGIS PERUSAHAAN
- KBI7I2 - BUDAYA PERUSAHAAN
- KBI7A2 - MANAJEMEN KINERJA PERUSAHAAN
- KII6G3 - MANAJEMEN KOMUNIKASI PERUSAHAAN
- KBI6E3 - PERENCANAAN SUMBERDAYA PERUSAHAAN
- KBI6A3 - STRATEGI TATA KELOLA PERUSAHAAN
- KBI7C2 - TANGGUNG JAWAB SOSIAL PERUSAHAAN
- KBI7H2 - STRATEGI KEMITRAAN BISNIS
- KBI7T2 - KOMUNIKASI BISNIS GLOBAL
- KHI3D3 - KOMUNIKASI KORPORASI
- KBI7O2 - KORPORASI BISNIS
- KDI4B4 - WRAP INTERNSHIP-KOMUNIKASI KORPORAT MEDIA
- DEK2DAB3 - TATA KELOLA PERUSAHAAN
- DEK1CAB3 - KOMUNIKASI BISNIS
- DAK2IAB4 - Manajemen Operasi
Koleksi & Sirkulasi
Tersedia 1 dari total 1 Koleksi
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Pengarang
| Nama | Charu Lata Singh, Mona Gupta |
| Jenis | Perorangan |
| Penyunting | |
| Penerjemah |
Penerbit
| Nama | Routledge. |
| Kota | New York |
| Tahun | 2022 |
Sirkulasi
| Harga sewa | IDR 0,00 |
| Denda harian | IDR 0,00 |
| Jenis | Non-Sirkulasi |
