Marketing Communications: Integrating Online and Offline, Customer Engagement and Digital Technologies, -7/E
PR Smith, Ze Zook

Informasi Umum

Kode

22.21.887

Klasifikasi

658.802 - General topics of marketing management, Communication in marketing, Green marketing, Market Segmentation, Marketing strategy

Jenis

Buku - Elektronik (E-Book)

Subjek

Marketing Communication, Digital Technology,

No. Rak

Tel-U Bandung - Gedung Manterawu Lantai 5 : Rak 21
Tel-U Bandung - Gedung Manterawu Lantai 5 : Rak 22
Tel-U Purwokerto : Rak 8

Dilihat

518 kali

Informasi Lainnya

Abstraksi

"The authors have the uncommon knack of taking the complex and explaining it in a clear, compelling way. I recommend it if you want to learn the principles of strategic communications and get structured suggestions to create better campaigns." Dave Chaffey, Co-founder and Content Director, Smart Insights

This book has the strongest focus of online and offline integration of any marketing communications textbook. A blended approach to marketing is in its DNA. Compared to the competition that too often uses a bolts-on approach to integration, this book is essential for giving students the precise skills employers will look for - to be able to implement genuinely integrated marketing campaigns.

This new, seventh edition combines professional and academic expertise to ground big picture theory into real-world case studies, drawing from cutting-edge global companies like Snapchat and Spotify, that will teach students the why behind the how. With increased focus on social media and the latest digital technologies, this new edition will teach students:

• How AI, the Internet of Things, Big Data, AR/VR and marketing automation can be used successfully in campaigns
• The opportunity and risks of social media
• How to navigate ethical and data management challenges
• How to use the current preferred digital marketing tools and technology

Covering the key themes of customer engagement, experience and journey, this book will allow students to become truly confident working in an environment of ongoing technological transformation.

• ELI1B3 - MANAJEMEN PEMASARAN
• DEI2L2 - MANAJEMEN PEMASARAN
• DEK1JAB3 - PEMASARAN
• DDK2CAB3 - Manajemen Pemasaran

Koleksi & Sirkulasi

Tersedia 1 dari total 1 Koleksi

Pengarang

Nama	PR Smith, Ze Zook
Jenis	Perorangan
Penyunting
Penerjemah

Penerbit

Nama	Kogan Page
Kota	New York
Tahun	2020

Sirkulasi

Harga sewa	IDR 0,00
Denda harian	IDR 0,00
Jenis	Non-Sirkulasi

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