Scenario-Based Strategic Planning Developing Strategies In An Uncertain World
Burkhard Schwenker, Torsten Wulf
Informasi Umum
Kode
22.21.878
Klasifikasi
658.401 2 - STRATEGIC MANAGEMENT
Jenis
Buku - Elektronik (E-Book)
Subjek
Strategic Management, Strategic Planning,
No. Rak
Tel-U Gedung Manterawu Lantai 5 : Rak 19 A
Tel-U Purwokerto : Rak 8
Dilihat
133 kali
Informasi Lainnya
Abstraksi
In a world characterized by increasing complexity and volatility, managers must be able to flexibly adapt their strategies to changing environmental conditions. Traditional strategic management frameworks often fail in this context. Therefore, we present "scenario-based strategic planning" as a framework for strategic management in an uncertain world.
Previous approaches to scenario planning were complex and focused on the long term, but the approach developed by Roland Berger and the Center for Strategy and Scenario Planning at HHL Leipzig Graduate School of Management is different. By designing appropriate tools and integrating scenario planning into strategic planning, we have made our approach less complex and easier for firms to apply. We illustrate the approach with examples from different industries.
- ELI1T2 - PERENCANAAN SKENARIO
Koleksi & Sirkulasi
Tersedia 1 dari total 1 Koleksi
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Pengarang
| Nama | Burkhard Schwenker, Torsten Wulf |
| Jenis | Perorangan |
| Penyunting | |
| Penerjemah |
Penerbit
| Nama | Springer gabler |
| Kota | German |
| Tahun | 2013 |
Sirkulasi
| Harga sewa | IDR 0,00 |
| Denda harian | IDR 0,00 |
| Jenis | Non-Sirkulasi |
