EMarketing The Essential Guide to Marketing in a Digital World, 6/E
Rob Stokes, The Creative Minds of Red and Yellow
Informasi Umum
Kode
22.21.860
Klasifikasi
658.872 - Telemarketing, Direct marketing, Direct-mail marketing, Direct selling, Multilevel marketing, Pyramid marketing, Television selling, Catalog, Online, Telephone-order marketing
Jenis
Buku - Elektronik (E-Book)
Subjek
E-business, Marketing Management,
No. Rak
Tel-U Gedung Manterawu Lantai 5 : Rak 22
Tel-U Purwokerto : Rak 8
Dilihat
104 kali
Informasi Lainnya
Abstraksi
The newly updated edition - based on Quirk's unique Think, Create, Engage, Optimise structure and processes - includes chapters on the latest marketing trends as well as updated facts and figures and all new real-world case studies showing the application of digital best practice.
Other important updates include: -Expansion of the THINK section to better position itself as a platform for approaching the rest of the book and the marketing process overall. -Enormous improvements to the Market Research and Strategy chapters and the addition of a Content Strategy chapter. New Usability Design chapter. -Expansion of the Video Marketing and Mobile chapters to reflect the growing importance of these areas in the digital landscape.
- ELI1B3 - MANAJEMEN PEMASARAN
- DEI2L2 - MANAJEMEN PEMASARAN
- DEK1JAB3 - PEMASARAN
- DDK2CAB3 - Manajemen Pemasaran
Koleksi & Sirkulasi
Tersedia 1 dari total 1 Koleksi
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Pengarang
| Nama | Rob Stokes, The Creative Minds of Red and Yellow |
| Jenis | Perorangan |
| Penyunting | |
| Penerjemah |
Penerbit
| Nama | Yellow Creative School of Business 97 Durham Avenue |
| Kota | Cape Town |
| Tahun | 2018 |
Sirkulasi
| Harga sewa | IDR 0,00 |
| Denda harian | IDR 0,00 |
| Jenis | Non-Sirkulasi |
