The Business-to-Business Marketing Handbook
Bob Bly
Informasi Umum
Kode
22.21.848
Klasifikasi
658.8 - Marketing, Management of Distribution/Marketing, Manajemen Distribusi
Jenis
Buku - Elektronik (E-Book)
Subjek
Business Marketing, Direct Marketing, Handbook Marketing,
No. Rak
Tel-U Gedung Manterawu Lantai 5 : Rak 21
Tel-U Purwokerto : Rak 8
Dilihat
70 kali
Informasi Lainnya
Abstraksi
Since 1979, freelance copywriter Bob Bly has written hundreds of winning B2B promotions – including landing pages, white papers, e-mail marketing campaigns, ads, and sales letters – for over 100 clients including IBM, AT&T, Praxair, Associated Global Systems, Intuit, Ingersoll-Rand, and Medical Economics.
Now, in Bob’s 186-page e-book The Business-to-Business Marketing Handbook, you’ll discover 30+ years of tested B2B marketing secrets, including:
10 tips for increasing landing page conversion rates – page 10. The 6 key components of effective B2B offers – page 19. What’s working in e-mail marketing today?—page 112. 7 tips for more effective content marketing—page 78. Best practices for B2B lead generation—page 54. 4 steps to writing SEO copy that both your prospects and the search engines will love—page 49. 5 ways to build a large and responsive e-list of prospects--page 29. How to write technically accurate copy for high-tech products -- page 143. And more….
- ELI1B3 - MANAJEMEN PEMASARAN
- - Pemasaran Bisnis
- ERJ2E3 - PEMASARAN BISNIS REKREASI
- DEI2L2 - MANAJEMEN PEMASARAN
- DEK1JAB3 - PEMASARAN
- DDK2CAB3 - Manajemen Pemasaran
Koleksi & Sirkulasi
Tersedia 1 dari total 1 Koleksi
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Pengarang
| Nama | Bob Bly |
| Jenis | Perorangan |
| Penyunting | |
| Penerjemah |
Penerbit
| Nama | AMACOM |
| Kota | USA |
| Tahun | 2013 |
Sirkulasi
| Harga sewa | IDR 0,00 |
| Denda harian | IDR 0,00 |
| Jenis | Non-Sirkulasi |
