Business Marketing: Connecting Strategy, Relationships, and Learning, 4/E.
F. Robert Dwyer, John F. Tanner, Jr
Informasi Umum
Kode
22.01.499
Klasifikasi
658.8 - Marketing, Management of Distribution/Marketing, Manajemen Distribusi
Jenis
Buku - Circulation (Dapat Dipinjam)
Subjek
Marketing Management
No. Rak
Dilihat
171 kali
Informasi Lainnya
Abstraksi
"Business Marketing", 4e is targeted at the undergraduate Business Marketing course to students who want to succeed in business to business marketing. This edition combines a theory-driven yet hands-on approach to show students how to make profitable and quality business marketing decisions. This well known text introduces the concepts of marketing to businesses and stresses the importance of customer relationship and knowledge management.
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Koleksi & Sirkulasi
Tersedia 2 dari total 2 Koleksi
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Pengarang
| Nama | F. Robert Dwyer, John F. Tanner, Jr |
| Jenis | Perorangan |
| Penyunting | |
| Penerjemah |
Penerbit
| Nama | McGraw-Hill |
| Kota | New York |
| Tahun | 2008 |
Sirkulasi
| Harga sewa | IDR 0,00 |
| Denda harian | IDR 1.000,00 |
| Jenis | Sirkulasi |
