Marketing Communications: Touchpoints, Sharing and Disruption
Chris Fill, Sarah Turnbull
Informasi Umum
Kode
22.01.490
Klasifikasi
658.802 - General topics of marketing management, Communication in marketing, Green marketing, Market Segmentation, Marketing strategy
Jenis
Buku - Circulation (Dapat Dipinjam)
Subjek
Communication In Marketing, Marketing Channel, Sales Promotion, Branding,
No. Rak
Tel-U Gedung Manterawu Lantai 5 : Rak 21
Tel-U Gedung Manterawu Lantai 5 : Rak 22
Tel-U Purwokerto : Rak 8
Dilihat
101 kali
Informasi Lainnya
Abstraksi
The new edition of Marketing Communications delivers a rich blend of theory with examples of contemporary marketing practice. Providing a critical insight into how brands engage audiences, Fill and Turnbull continues to be the definitive marketing communications text for undergraduate and postgraduate students in marketing and related fields. The eighth edition, which contains two new chapters, reflects the changing and disruptive world of marketing communications. Throughout the text the impact of digital media and its ability to influence audience, client, and agency experiences, is considered. Each chapter has been extensively revised, with new examples, the latest theoretical insights, and suggested reading materials. Each of the 22 chapters also has a new case study, drawn from brands and agencies from around the world. Marketing Communications is recognised as the authoritative text for professional courses such as The Chartered Institute of Marketing, and is supported by the Institute of Practitioners in Advertising.
- ELI1J2 - PERILAKU KONSUMEN DIGITAL
- KII6H3 - STRATEGI KOMUNIKASI PEMASARAN DIGITAL
- KII6K3 - ANALISIS KOMUNIKASI MEREK
- GFK3CAB3 - Komunikasi Pemasaran
- DAK4MMB4 - Komunikasi Pemasaran Terintegrasi
- EAK3TAB3 - Komunikasi Pemasaran Terpadu
- DEK3IBB3 - PEMASARAN DIGITAL
- DEK1JAB3 - PEMASARAN
- DDK2HAB3 - Pemasaran Digital
- EAK1LAB2 - Strategi Komunikasi
- DAK3QAB4 - Perilaku Konsumen
Koleksi & Sirkulasi
Tersedia 2 dari total 2 Koleksi
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Pengarang
| Nama | Chris Fill, Sarah Turnbull |
| Jenis | Perorangan |
| Penyunting | |
| Penerjemah |
Penerbit
| Nama | Pearson |
| Kota | New York |
| Tahun | 2019 |
Sirkulasi
| Harga sewa | IDR 0,00 |
| Denda harian | IDR 1.000,00 |
| Jenis | Sirkulasi |
