Corporate Brand Design: Developing and Managing Brand Identity
Mohammad Mahdi Foroudi, Pantea Foroudi

Informasi Umum

Kode

22.21.778

Klasifikasi

658.827 - Use of brands and trademarks, Business names, Producer and distributor brands

Jenis

Buku - Elektronik (E-Book)

Subjek

Brand

No. Rak

22

Dilihat

14 kali

Informasi Lainnya

Abstraksi

The book begins its approach with a literature review, to provide an overview of current thinking on the subject and establish a theoretical framework. The following sections cover key stages during the corporate brand development process: Brand signature design, its components and impact on brand reputation; website design and how it builds customer perception of the brand; corporate architecture design and the branding of space and place; brand experience design from a sensuality perspective. International case studies from a range of industries feature in each chapter to demonstrate how the theory translates to practice, alongside case questions to cement learning and definitions of the key constructs.

By combining academic theory with practical case studies and examples, readers will gain a thorough understanding of the corporate brand design process and how it influences customer identification and loyalty to the brand. The book is a useful resource for advanced undergraduate and postgraduate students of strategic brand management, corporate brand design and visual identity, and marketing communications.

• KBI7M2 - IDE DAN PELUANG BISNIS
• KDI1D2 - BERPIKIR KREATIF
• KBI7L2 - KREATIF BISNIS GLOBAL
• KBI7O2 - KORPORASI BISNIS

Koleksi & Sirkulasi

Tersedia 1 dari total 1 Koleksi

Pengarang

Nama	Mohammad Mahdi Foroudi, Pantea Foroudi
Jenis	Perorangan
Penyunting
Penerjemah

Penerbit

Nama	Routledge
Kota	New York
Tahun	2021

Sirkulasi

Harga sewa	IDR 0,00
Denda harian	IDR 0,00
Jenis	Non-Sirkulasi

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