Marketing Communications, 2/E
Lynne Eagle, Barbara Czarnecka, Stephan Dahl, Jenny Lloyd
Informasi Umum
Kode
21.21.3266
Klasifikasi
658.802 - General topics of marketing management, Communication in marketing, Green marketing, Market Segmentation, Marketing strategy
Jenis
Buku - Elektronik (E-Book)
Subjek
Marketing Communication
No. Rak
Tel-U Gedung Manterawu Lantai 5 : Rak 21
Tel-U Gedung Manterawu Lantai 5 : Rak 22
Tel-U Purwokerto : Rak 8
Dilihat
94 kali
Informasi Lainnya
Abstraksi
Marketing communication is a dynamic industry, which continues to change and adapt to new technologies, media consumption patterns and communication interfaces between marketers and their target markets. At the same time, the fundamental communication processes and well-established theories and models are very much applicable in this dynamic environment. This revised second edition blends the well-established with the new and emerging aspects of marketing communications.
- ELI1L2 - KOMUNIKASI PEMASARAN DIGITAL
- DEK3IBB3 - PEMASARAN DIGITAL
- DEK1JAB3 - PEMASARAN
- DDK2HAB3 - Pemasaran Digital
- GFK3CAB3 - Komunikasi Pemasaran
Koleksi & Sirkulasi
Tersedia 1 dari total 1 Koleksi
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Pengarang
| Nama | Lynne Eagle, Barbara Czarnecka, Stephan Dahl, Jenny Lloyd |
| Jenis | Perorangan |
| Penyunting | |
| Penerjemah |
Penerbit
| Nama | Routledge |
| Kota | New York |
| Tahun | 2021 |
Sirkulasi
| Harga sewa | IDR 0,00 |
| Denda harian | IDR 0,00 |
| Jenis | Non-Sirkulasi |
