Advertising Management in a Digital Environment
Larry D. Kelley, Kim Bartel Sheehan
Informasi Umum
Kode
21.21.3225
Klasifikasi
659.1 - Advertising
Jenis
Buku - Elektronik (E-Book)
Subjek
Advertising
No. Rak
Tel-U Gedung Manterawu Lantai 5 : Rak 22
Tel-U Gedung Manterawu Lantai 5 : Rak 23
Tel-U Purwokerto : Rak 8
Dilihat
152 kali
Informasi Lainnya
Abstraksi
Advertising Management in a Digital Environment: Text and Cases blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of management.
Divided into three core sections, the book provides a truly holistic approach to Advertising Management. The first part considers the fundamentals of advertising management, including leadership, ethics and corporate social responsibility, and finance and budgeting. The second part considers human capital management and managing across cultures, whilst the third part discusses strategic planning, decision making and brand strategy. To demonstrate how theory translates to practice in advertising, each chapter is illustrated with real-life case studies from a broad range of sectors, and practical exercises allow case analysis and further learning.
This new textbook offers an integrated and global approach to Advertising Management and should be core or recommended reading for undergraduate and postgraduate students of Media Management, Advertising, Marketing Management and Strategy, Communications and Public Relations. The applied approach provided by case study analysis makes it equally suitable for those in executive education and studying for professional qualifications.
- DAI3F2 - ADVERTISING DAN MEDIA DASAR
- DAI3R2 - ADVERTISING DAN MEDIA LANJUT
- DAI3B4 - STUDIO ADVERTISING 3 (SOFTSELL + HARD SELL)
- DAI3L4 - STUDIO ADVERTISING 4 (DIGITAL MEDIA)
- DAI4C4 - STUDIO ADVERTISING 5 (PRA TA)
- FAK3AIB4 - Studio CA 4 - Digital Media
- FAK3AIB4 - Studio CA 4 - Digital Media
Koleksi & Sirkulasi
Tersedia 1 dari total 1 Koleksi
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Pengarang
| Nama | Larry D. Kelley, Kim Bartel Sheehan |
| Jenis | Perorangan |
| Penyunting | |
| Penerjemah |
Penerbit
| Nama | Routledge |
| Kota | New York |
| Tahun | 2021 |
Sirkulasi
| Harga sewa | IDR 0,00 |
| Denda harian | IDR 0,00 |
| Jenis | Non-Sirkulasi |
