Informasi Umum

Kode

21.21.3203

Klasifikasi

659.1 - Advertising

Jenis

Buku - Elektronik (E-Book)

Subjek

Advertising

No. Rak

Tel-U Gedung Manterawu Lantai 5 : Rak 22
Tel-U Gedung Manterawu Lantai 5 : Rak 23
Tel-U Purwokerto : Rak 8

Dilihat

103 kali

Informasi Lainnya

Abstraksi

The Psychology of Advertising offers a comprehensive exploration of theory and research in (consumer) psychology on how advertising impacts the thoughts, emotions and actions of consumers. It links psychological theories and empirical research findings to real-life industry examples, showing how scientific research can inform marketing practice.

Advertising is a ubiquitous and powerful force, seducing us into buying wanted and sometimes unwanted products and services, donating to charitable causes, voting for political candidates and changing our health-related lifestyles for better or worse. This revised and fully updated third edition of The Psychology of Advertising offers a comprehensive and state-of-the art overview of psychological theorizing and research on the impact of online and offline advertising and discusses how the traces consumers leave on the Internet (their digital footprint) guides marketers in micro-targeting their advertisements. The new edition also includes new coverage of big data, privacy, personalization and materialism, and engages with the issue of the replication crisis in psychology, and what that means in relation to studies in the book.

Including a glossary of key concepts, updated examples and illustrations, this is a unique and invaluable resource for advanced undergraduate and graduate students and instructors. Suitable for psychology, advertising, marketing and media courses. It is also a valuable guide for professionals working in advertising, public health, public services and political communication.

  • DAI3F2 - ADVERTISING DAN MEDIA DASAR
  • DAI3R2 - ADVERTISING DAN MEDIA LANJUT
  • DAI3B4 - STUDIO ADVERTISING 3 (SOFTSELL + HARD SELL)
  • DAI3L4 - STUDIO ADVERTISING 4 (DIGITAL MEDIA)
  • DAI4C4 - STUDIO ADVERTISING 5 (PRA TA)

Koleksi & Sirkulasi

Tersedia 1 dari total 1 Koleksi

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Pengarang

Nama Bob M. Fennis, Wolfgang Stroebe
Jenis Perorangan
Penyunting
Penerjemah

Penerbit

Nama Routledge
Kota New York
Tahun 2020

Sirkulasi

Harga sewa IDR 0,00
Denda harian IDR 0,00
Jenis Non-Sirkulasi

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