Translating Promotional and Advertising Texts, 2/E.
Ira Torresi

Informasi Umum

Kode

21.21.3201

Klasifikasi

418.02 - Standarr usage (Prescriptive linguistics) Applied linguistics - Translating and interpreting

Jenis

Buku - Elektronik (E-Book)

Subjek

Linguistics

No. Rak

Tel-U Gedung Manterawu Lantai 5 : Rak 9b
Tel-U Purwokerto : Rak 5

Dilihat

67 kali

Informasi Lainnya

Abstraksi

The translation of promotional and advertising texts requires the application of techniques which, although they vary depending on the specific text type, are all aimed at preserving their persuasive purpose. This often requires in-depth cultural adaptation and, on occasion, thorough rewriting. Translating Promotional and Advertising Texts covers the key types of promotional texts, including personal, business-to-business, institutional, business-to-consumer, and advertising.

With numerous examples from a wide variety of languages and media, taken from the author's own professional experience and observations, this volume is designed for use as a coursebook for classroom practice or as a handbook for self-learning. It also provides insight for research into promotional and advertising translation. This second, updated edition offers entirely new sections on self-promotion in social media, text analysis, and tools for the cross-cultural appraisal of promotional texts.

Revised with new examples, a glossary of terms, and activities and tasks on the Routledge Translation Studies Portal, this is the essential text for students, researchers, translators, and professionals working in copywriting, marketing, public relations, or related areas.

• DAI3F2 - ADVERTISING DAN MEDIA DASAR
• DAI3R2 - ADVERTISING DAN MEDIA LANJUT
• DAI3B4 - STUDIO ADVERTISING 3 (SOFTSELL + HARD SELL)
• DAI3L4 - STUDIO ADVERTISING 4 (DIGITAL MEDIA)
• DAI4C4 - STUDIO ADVERTISING 5 (PRA TA)

Koleksi & Sirkulasi

Tersedia 1 dari total 1 Koleksi

Pengarang

Nama	Ira Torresi
Jenis	Perorangan
Penyunting
Penerjemah

Penerbit

Nama	Routledge
Kota	New York
Tahun	2020

Sirkulasi

Harga sewa	IDR 0,00
Denda harian	IDR 0,00
Jenis	Non-Sirkulasi

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