Techniques of Visual Persuasion: Create powerful images that motivate

Larry Jordan

Informasi Umum

Kode

21.21.3013

Klasifikasi

005.118 - VISUAL PROGRAMMING

Jenis

Buku - Elektronik (E-Book)

Subjek

Visual

No. Rak

Dilihat

227 kali

Informasi Lainnya

Abstraksi

This book is about persuasion. More important, it is about persuading people remotely. How can we influence people when we are not in the same room with them? As you’ll discover, persuasion is a one-on-one conversation between you and a member of your audience. In the past, we would do this face-to-face. Today, we need to do it remotely.

I started writing this book in early 2020, when all we were worried about in the United States was politics. I finished writing this book as the coronavirus altered everyday life, ending group activities and forcing most of us to live and work from home.

This book grew out of teaching the techniques of visual persuasion for more than a decade at the University of Southern California. My students helped me refine these ideas year after year. Now, I get to return the favor by creating a book with their notes already in it.