The Global Foundations of Public Relations: Humanism, China and the West
Robert, Brown, Burton, John III, Zhengye Jenny Hou
Informasi Umum
Kode
21.21.2899
Klasifikasi
659.2 - Public relations
Jenis
Buku - Elektronik (E-Book)
Subjek
Public Relations
No. Rak
Dilihat
153 kali
Informasi Lainnya
Abstraksi
As the leader of growth and power across the Pacific Rim, public relations in China is not developing in isolation from the West, but via mutual accommodations and culturally complex interactions. By collecting cases and reflections on PR practices from both Chinese and Western scholars, the chapters propose that Chinese philosophies are playing a role in the development of modern Chinese PR practices, and – focusing less on the obvious differences and contracts – seek to highlight their spiritual, philosophical and political confluences. The conclusions drawn enhance and advance our understanding of public relations globally.
Koleksi & Sirkulasi
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Pengarang
| Nama | Robert, Brown, Burton, John III, Zhengye Jenny Hou |
| Jenis | Perorangan |
| Penyunting | |
| Penerjemah |
Penerbit
| Nama | Routledge |
| Kota | New York |
| Tahun | 2022 |
Sirkulasi
| Harga sewa | IDR 0,00 |
| Denda harian | IDR 0,00 |
| Jenis | Non-Sirkulasi |
