Advances in Advertising Research (Vol. XI) Designing and Communicating Experience
Martin K. J.Waiguny, Sara Rosengren
Informasi Umum
Kode
21.21.2871
Klasifikasi
659.1 - Advertising
Jenis
Buku - Elektronik (E-Book)
Subjek
Advertising
No. Rak
Dilihat
208 kali
Informasi Lainnya
Abstraksi
This book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and execution, media placement, as well as online and social media. Distinguishing between digital, classic, subtle and alternative advertising formats, renowned scholars from around the globe contribute state-of the-art research on these issues in 23 chapters. Advances in Advertising Research are published by European Advertising Academy (EAA). This volume is a compilation of research presented at the 18th International Conference in Advertising (ICORIA), which was held in Krems (Austria) in June 2019. The conference gathered around 150 participants from all over the world. ?
- DAI3F2 - ADVERTISING DAN MEDIA DASAR
- DAI3R2 - ADVERTISING DAN MEDIA LANJUT
- DAI3B4 - STUDIO ADVERTISING 3 (SOFTSELL + HARD SELL)
- DAI3L4 - STUDIO ADVERTISING 4 (DIGITAL MEDIA)
- DAI4C4 - STUDIO ADVERTISING 5 (PRA TA)
- FAK2DIB2 - Non-Commercial Advertising
- UBKXCCB2 - Manajemen Periklanan
- FAK2DIB2 - Manajemen Periklanan
- FAK3CIB3 - Non-commercial Advertising
- FAK3CIB3 - Non-Commercial Advertising
- FAK3IIB3 - Advertainment
- FAK4BIB3 - Creative Advertising Communication
Koleksi & Sirkulasi
Tersedia 1 dari total 1 Koleksi
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Pengarang
| Nama | Martin K. J.Waiguny, Sara Rosengren |
| Jenis | Perorangan |
| Penyunting | |
| Penerjemah |
Penerbit
| Nama | Springer Gabler |
| Kota | Singapore |
| Tahun | 2021 |
Sirkulasi
| Harga sewa | IDR 0,00 |
| Denda harian | IDR 0,00 |
| Jenis | Non-Sirkulasi |
