Leading Digital: Turning Technology into Business Transformation
George Westerman, Didier Bonnet, Andrew McAfee

Informasi Umum

Kode

21.21.2750

Klasifikasi

658.403 8 - Information management, Gathering of information by management for use in managerial decision making, Information resources, Knowledge management

Jenis

Buku - Elektronik (E-Book)

Subjek

Business Enterprise

No. Rak

Tel-U Gedung Manterawu Lantai 5 : Rak 19 B
Tel-U Purwokerto : Rak 8

Dilihat

224 kali

Informasi Lainnya

Abstraksi

Become a Digital Master--No Matter What Business You're In. If you think the phrase "going digital" is only relevant for industries like tech, media, and entertainment--think again. In fact, mobile, analytics, social media, sensors, and cloud computing have already fundamentally changed the entire business landscape as we know it--including your industry. The problem is that most accounts of digital in business focus on Silicon Valley stars and tech start-ups. But what about the other 90-plus percent of the economy? In "Leading Digital," authors George Westerman, Didier Bonnet, and Andrew McAfee highlight how large companies in traditional industries--from finance to manufacturing to pharmaceuticals--are using digital to gain strategic advantage. They illuminate the principles and practices that lead to successful digital transformation. Based on a study of more than four hundred global firms, including Asian Paints, Burberry, Caesars Entertainment, Codelco, Lloyds Banking Group, Nike, and Pernod Ricard, the book shows what it takes to become a Digital Master. It explains successful transformation in a clear, two-part framework: where to invest in digital capabilities, and how to lead the transformation. Within these parts, you'll learn: How to engage better with your customers, How to digitally enhance operations, How to create a digital vision, and How to govern your digital activities. The book also includes an extensive step-by-step transformation playbook for leaders to follow. "Leading Digital" is the must-have guide to help your organization survive and thrive in the new, digitally powered, global economy.

• TTI6M3 - MANAJEMEN BISNIS TELEKOMUNIKASI DAN DIGITAL
• ELI1S2 - POLA PIKIR BISNIS DIGITAL
• KBI4I3 - BISNIS DIGITAL

Koleksi & Sirkulasi

Tersedia 1 dari total 1 Koleksi

Pengarang

Nama	George Westerman, Didier Bonnet, Andrew McAfee
Jenis	Perorangan
Penyunting
Penerjemah

Penerbit

Nama	Harvard Business Review Press
Kota	Massachusetts
Tahun	2014

Sirkulasi

Harga sewa	IDR 0,00
Denda harian	IDR 1.000,00
Jenis	Non-Sirkulasi

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