Informasi Umum

Kode

21.21.2737

Klasifikasi

658.834 2 - Consumer behavior, Motivation research, Consumer psychology

Jenis

Buku - Elektronik (E-Book)

Subjek

Consumer Behavior

No. Rak

22

Informasi Lainnya

Abstraksi

Consumer Behavior: Building Marketing Strategy builds on theory to provide students with a usable,strategic understanding of consumer behavior that acknowledges recent changes in internet, mobile and social media marketing, ethnic subcultures, internal and external influences, global marketing environments, and other emerging trends.Updated with strategy-based examples from an author team with a deep understanding of each principle's business applications, the fourteenth edition contains current and classic examples of both text and visual advertisements throughout to engage students and bring the material to life. Topics such as ethics and social issues in marketing as well as consumer insights are integrated throughout the text and cases.

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  • EMI1J2 - PERILAKU KONSUMEN DIGITAL
  • ELI1J2 - PERILAKU KONSUMEN DIGITAL

Koleksi & Sirkulasi

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Pengarang

Nama David L. Mothersbaugh, Del I. Hawkins, Susan Bardi Kleiser
Jenis Perorangan
Penyunting
Penerjemah

Penerbit

Nama McGraw-Hill
Kota New York
Tahun 2020

Sirkulasi

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