Applied Mass Communication Theory: A Guide for Media Practitioners
Jack Rosenberry, Lauren A. Vicker
Informasi Umum
Kode
21.21.2678
Klasifikasi
302.23 - Media of Communication, Mass Media
Jenis
Buku - Elektronik (E-Book)
Subjek
Mass Communication
No. Rak
Tel-U Gedung Manterawu Lantai 5 : Rak 7a
Tel-U Purwokerto : Rak 4
Dilihat
65 kali
Informasi Lainnya
Abstraksi
Now in its third edition, this dynamic textbook blends coverage of the major theories and research methods in mass communication to enable students to apply their knowledge in today’s media and communication careers.
Maintaining a focus on modern professional application throughout, this text provides chronological coverage of the development and use of major theories, an overview of both quantitative and qualitative research methods, and a step-by-step guide to conducting a research project informed by this knowledge. It helps students bridge their academic coursework with professional contexts including public relations, advertising, and digital media contexts. It provides breakout boxes with definitions of key terms and theories, extended applied examples, and graphical models of key theories to offer a visualization of how the various concepts in the theory fit together.
- KII1K3 - KOMUNIKASI MASSA DAN MEDIA BARU
- KII2G3 - KOMUNIKASI VISUAL
- KII1H3 - TEORI KOMUNIKASI
- KII2E3 - MANAJEMEN KOMUNIKASI
Koleksi & Sirkulasi
Tersedia 1 dari total 1 Koleksi
Anda harus log in untuk mengakses flippingbook
Pengarang
| Nama | Jack Rosenberry, Lauren A. Vicker |
| Jenis | Perorangan |
| Penyunting | |
| Penerjemah |
Penerbit
| Nama | Routledge Company |
| Kota | New York |
| Tahun | 2021 |
Sirkulasi
| Harga sewa | IDR 0,00 |
| Denda harian | IDR 1.000,00 |
| Jenis | Non-Sirkulasi |
