Decoding Branding

Royce Yuen

Informasi Umum

Kode

21.21.2656

Klasifikasi

658.827 - Use of brands and trademarks, Business names, Producer and distributor brands

Jenis

Buku - Elektronik (E-Book)

Subjek

Branding

No. Rak

Tel-U Gedung Manterawu Lantai 5 : Rak 22
Tel-U Purwokerto : Rak 8

Dilihat

86 kali

Informasi Lainnya

Abstraksi

Decoding Branding explains the evolution of branding and how the disrupting factors like digital revolution, technological advancement, changing consumer behavior, and the COVID-19 pandemic have reshaped the marketing landscape. Fundamental principles of fostering strong brands are distilled with illustrations of case studies from various industries. A structured and holistic framework to building and revamping brands is clearly presented for corporations to remain competitive in this constantly changing operating environment. Interviews with branding experts and corporate leaders are featured at the end of each chapter to allow readers to obtain a complete appreciation of brand development from different perspectives.

DEI2K3 - BRANDING
DAI4H3 - BRANDING DESTINATION
DMI1G3 - DESAIN DAN BRANDING
DGI4I3 - PENGANTAR BRANDING
KBI3I3 - PERSONAL BRANDING
DGI4C4 - STUDIO DESAIN GRAFIS 5 (IDENTITY DESIGN & VISUAL BRANDING FOR PRODUCT DEVELOPMENT)