B2B Digital Marketing Strategy: How to use new frameworks and models to achieve growth

Simon Hall

Informasi Umum

Kode

21.21.2593

Klasifikasi

658.802 - General topics of marketing management, Communication in marketing, Green marketing, Market Segmentation, Marketing strategy

Jenis

Buku - Elektronik (E-Book)

Subjek

Marketing Strategy

No. Rak

21

Dilihat

50 kali

Informasi Lainnya

Abstraksi

B2B Digital Marketing Strategies is a clear and practical digital marketing guide which aims to assist B2B companies, marketers and departments in dealing with the most recent challenges surrounding digital marketing.

With rapidly changing B2B customer buying behaviours and the changing dynamics in the industry, there have been substantial changes and step changes in how digital marketing is applied in B2B marketing. The focus of this book is to explain and promote the new B2B digital marketing models and practices which have arisen as a result of these key changes in the marketplace.

You will find a number of case studies throughout the book, spanning different types of sectors as well as company sizes. Some of the best practices come from large enterprises, as well as small and medium businesses. Please use these as practical examples which you can apply in your own company.

This book is perfect for any marketer working in, or interested in building a more in-depth knowledge and understanding of, B2B digital marketing. It is suitable for small and medium-sized business owners and sales and marketing professionals as well as practitioners. I truly hope you benefit from my experience in leveraging these models.