Perceived Brand Localness: An Empirical Study of the German Fashion Market

Jörg Igelbrink

Informasi Umum

Kode

21.21.2507

Klasifikasi

745.2 - Industrial art and design, Creative design of mass-produced commodities

Jenis

Buku - Elektronik (E-Book)

Subjek

Fashion Industry

No. Rak

Tel-U Gedung Manterawu Lantai 5 : Rak 23
Tel-U Purwokerto : Rak 8

Dilihat

25 kali

Informasi Lainnya

Abstraksi

Jörg Igelbrink’s study provides the disclosure of a comprehensive explanation approach of the consumers purchase motivation and attitude towards local fashion brands. The structure equation model reveals six direct impacts on the consumers LFB attitude. The author’s findings identify a new consumer typology presenting a model of four positive consumer-attitude-types such as the influencing Realign Performance Advocates. In the research field of consumer behaviour the new consumer typology illustrates both the consumer purchase motivation and derived local fashion brand positioning.