Handbook of Research on Smart Technology Applications in the Tourism Industry

Evrim Çeltek

Informasi Umum

Kode

21.21.2495

Klasifikasi

910.285 - Geographic information systems

Jenis

Buku - Elektronik (E-Book)

Subjek

Tourism, Artificial Intelligence.,

No. Rak

Dilihat

173 kali

Informasi Lainnya

Abstraksi

In todays modernized society, certain technologies have become more applicable within many professional fields and are much easier to implement. This includes the tourism industry, where smart technology has provided a range of new marketing possibilities including more effective sales tactics and delivering a more personalized customer experience. As the scope of business analytics continues to expand, professionals need research on the various applications of smart technology within the field of tourism.

The Handbook of Research on Smart Technology Applications in the Tourism Industry is an essential reference source that discusses the use of intelligent systems in tourism as well as their influence on consumer relationships. Featuring research on topics such as digital advertising, wearable technology, and consumer behavior, this book is ideally designed for travel agents, tour developers, restaurateurs, hotel managers, tour directors, airlines, marketers, researchers, managers, hospitality professionals, policymakers, business strategists, researchers, academicians, and students seeking coverage on the use of smart technologies in tourism.