Informasi Umum

Kode

21.21.2354

Klasifikasi

658.872 - Telemarketing, Direct marketing, Direct-mail marketing, Direct selling, Multilevel marketing, Pyramid marketing, Television selling, Catalog, Online, Telephone-order marketing

Jenis

Buku - Elektronik (E-Book)

Subjek

E-business

No. Rak

22

Dilihat

35 kali

Informasi Lainnya

Abstraksi

This open access book explores the global challenges and experiences related to digital entrepreneurial activities, using carefully selected examples from leading companies and economies that shape world business today and tomorrow. Digital entrepreneurship and the companies steering it have an enormous global impact; they promise to transform the business world and change the way we communicate with each other. These companies use digitalization and artificial intelligence to enhance the quality of decisions and augment their business and customer operations. This book demonstrates how cloud services are continuing to evolve; how cryptocurrencies are traded in the banking industry; how platforms are created to commercialize business, and how, taken together, these developments provide new opportunities in the digitalized era. Further, it discusses a wide range of digital factors changing the way businesses operate, including artificial intelligence, chatbots, voice search, augmented and virtual reality, as well as cyber threats and data privacy management.

“Digitalization mirrors the Industrial Revolution’s impact. This book provides a complement of perspectives on the opportunities emanating from such a deep seated change in our economy. It is a comprehensive collection of thought leadership mapped into a very useful framework. Scholars, digital entrepreneurs and practitioners will benefit from this timely work.”

  • CRI2G1 - TEKNOLOGI PERANGKAT LUNAK UNTUK MASYARAKAT
  • ELI1G2 - ECOPRENEURSHIP 1
  • ELI1H2 - ECOPRENEURSHIP 2
  • EAJ6A2 - KREATIVITAS BISNIS DAN DIGIPRENEUR

Koleksi & Sirkulasi

Tersedia 1 dari total 1 Koleksi

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Pengarang

Nama Mathew Hughes, Mariusz Soltanifar, Lutz Göcke
Jenis Perorangan
Penyunting
Penerjemah

Penerbit

Nama Springers Internasional Publishing
Kota Switzerland
Tahun 2021

Sirkulasi

Harga sewa IDR 0,00
Denda harian IDR 0,00
Jenis Non-Sirkulasi

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