Ripple The Big Effect of Small Behaviour Changes In Business
Jez Groom, April Vellacott
Informasi Umum
Kode
21.21.2285
Klasifikasi
658 - General management, General business management, General industrial Management
Jenis
Buku - Elektronik (E-Book)
Subjek
Business Management
No. Rak
Dilihat
147 kali
Informasi Lainnya
Abstraksi
ow do you get people who work in pig abattoirs to wash their hands? How does painting the walls of a canteen pink make construction workers behave more safely? And how can baby faces spray painted onto shop shutters reduce anti-social behaviour? Ripple is about how small behaviour changes can have wide-reaching effects in the real world. By applying behavioural science in your working life, you can have positive ripple effects on the world around you. While nudging is now commonplace in politics, most of our daily interactions with companies, products, and services have not yet been transformed with behavioural science. Doing so is often a messy process but, armed with this book, you’ll have the practical toolkit to get started. Through storytelling and practical tips, Ripple takes you on a journey across the globe which will leave you inspired to start applying behavioural science to improve the world
- KII4H3 - WRAP ENTREPRENEURSHIP - NETWORKING FOR SME'S
- KII4F3 - WRAP ENTREPRENEURSHIP - PERENCANAAN BISNIS
- KII4G3 - WRAP ENTREPRENEURSHIP - TEKNIK NEGOSIASI DAN PENGAMBILAN KEPUTUSAN
- UEI4A2 - WRAP ENTREPRENEURSHIP BTP - MK 1: VALUE CREATION
- UEI4B3 - WRAP ENTREPRENEURSHIP BTP - MK 2: IDEA VALIDATION
- UEI4C3 - WRAP ENTREPRENEURSHIP BTP - MK 3: CUSTOMER VALIDATION
- UEI4D3 - WRAP ENTREPRENEURSHIP BTP - MK 4: MARKETING STRATEGIC
- UEI4E3 - WRAP ENTREPRENEURSHIP BTP - MK 5: PRODUCT VALIDATION
- UEI4F4 - WRAP ENTREPRENEURSHIP BTP - MK 6: BUSINESS MODEL VALIDATION
Koleksi & Sirkulasi
Tersedia 1 dari total 1 Koleksi
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Pengarang
| Nama | Jez Groom, April Vellacott |
| Jenis | Perorangan |
| Penyunting | |
| Penerjemah |
Penerbit
| Nama | Harriman House |
| Kota | UK |
| Tahun | 2020 |
Sirkulasi
| Harga sewa | IDR 0,00 |
| Denda harian | IDR 0,00 |
| Jenis | Non-Sirkulasi |
