Informasi Umum

Kode

21.21.2237

Klasifikasi

658.834 2 - Consumer behavior, Motivation research, Consumer psychology

Jenis

Buku - Elektronik (E-Book)

Subjek

Consumer Behavior, Marketing,

No. Rak

Dilihat

182 kali

Informasi Lainnya

Abstraksi

This volume presents a selection of competitive papers submitted to the 13th Consumer Culture Theory (CCT) Conference held in Odense, Denmark, June 28 to July 1. This year’s conference witnessed a very strong set of submissions. Despite being persistently interrupted by quothful ravens, we managed to select a dozen papers to feature in this volume. Given the conference’s thematic emphasis on storytelling we aimed to select chapters that would tell stories that open our eyes and minds to new ideas, theories, and contexts.

The papers selected for this volume are presented along three narrative lines that were prevalent during the conference, and which to some extent also reflect the tradition of CCT inspired research in Odense. The first thematic part, Objects and Their Doings, reflects a research theme in CCT and elsewhere, that has developed over the last decade or so, namely, research on materiality and object agency informed by the traditions such as Actor-network theory, assemblage theory, and post-humanist perspectives.

We open this part with a chapter on ritual doings. Borraz investigates a romantic ritual in which material objects and sites (i.e., locks, bridges, and railings) play a central role. His study of love-lock pilgrimage unravels how love becomes enacted as a sacred and enduring reality through variable, yet patterned and loosely scripted assemblages of mythology, materiality, and performance. The second chapter in this part by Walther, investigates erotic consumption cycles as co-constituted by subjects and objects, exploring the agency of objects upon the consumption subject and vice versa. Furthermore, Walther explores how erotic products change meaning and agency through the consumption cycle through repurposing and personification. This is followed by Syrjälä and Norrgrann’s chapter, which investigates the distribution and fluctuation of agency across the multiple actants that enact the home. Rather than providing a (yet another) demonstration of the agency of objects, the authors investigate the ways in which

  • FAK2CIB3 - Market Research and Consumer Behaviour
  • FAK2CIB3 - Market Research and Consumer Behaviour

Koleksi & Sirkulasi

Tersedia 1 dari total 1 Koleksi

Anda harus log in untuk mengakses flippingbook

Pengarang

Nama Domen Bajde, Dannie Kjeldgaard, Russell W. Belk
Jenis Perorangan
Penyunting
Penerjemah

Penerbit

Nama Emerald
Kota London
Tahun 2019

Sirkulasi

Harga sewa IDR 0,00
Denda harian IDR 0,00
Jenis Non-Sirkulasi

Download / Flippingbook

diunduh 1 kali