B2B Marketing: A Guidebook for the Classroom to the Boardroom

Uwe G. Seebacher

Informasi Umum

Kode

21.21.2109

Klasifikasi

658.81 - Marketing Management

Jenis

Buku - Elektronik (E-Book)

Subjek

Marketing Management

No. Rak

Dilihat

249 kali

Informasi Lainnya

Abstraksi

This book was written in a truly dramatic situation that has gripped the entire world. Even if such a crisis takes on truly dramatic proportions, it cannot and must not have been in vain. Its effects can be seen in the many different initiatives and actions of solidarity and mutual assistance. Generous aid and support in the smallest of spaces are proof that people in need are once again reflecting on each other and treating each other with consideration.

A book is only a book. As such, it can by no means make us forget the thousands of dead and the suffering associated with them, but, because it was written with this tragedy in mind, it can serve as a memorial to those difficult months in the spring and summer of 2020. This book has only become a reality because many individuals have recognized and seen the great whole. The contribution of each individual and the bundling of many experiences and the knowledge available in industrial goods marketing can make a lasting difference and secure many jobs, locations, and their companies in global competition in the future by applying and implementing these latest approaches and findings from the book.