Strategies and Tools for Managing Connected Consumers

Ree C. Ho

Informasi Umum

Kode

21.21.2106

Klasifikasi

658.401 2 - STRATEGIC MANAGEMENT

Jenis

Buku - Elektronik (E-Book)

Subjek

Strategic Management, Consumer,

No. Rak

Dilihat

106 kali

Informasi Lainnya

Abstraksi

This book intends to provide new insights and investigate the issues relating to this new trend of online business dominated by connected consumers. With the rise of the connected consumer, a myriad ways of conducting business in the Internet and social media are undergoing substantial changes. The key takeaway is clear. We need to understand the new digital shopping tools and processes influenced by the changing consumer behavior. Consumers are connected with higher degree of social connectivity within the digital networks.

The growing penetration of new technologies and a purchasing process reinvented through social collaboration. Consumers are empowered via connected networks by navigating the evolving new technologies to purchase through multiple, predominantly digital touch points. Consumers access the vast resources in the networked world before, during and after the shopping. Hence, both consumers and retailers are gearing into a more challenging and complex environment which disrupt the traditional retail business models. This book intends to provide new insights and investigate the issues relating to this new trend of online business dominated by connected consumers.