THE INFLUENCE OF PRICE AND SERVICE QUALITY ON 
CUSTOMER SATISFACTION USING TELKOMSEL CARD 
INTERNET PACKAGE

ASTRIA YUANITA PUTRI

Informasi Umum

Kode

21.04.1344

Klasifikasi

658.834 2 - Consumer behavior, Motivation research, Consumer psychology

Jenis

Karya Ilmiah - Skripsi (S1) - Reference

Subjek

Customer Satisfaction

Dilihat

167 kali

Informasi Lainnya

Abstraksi

In the information age, the development of information and communication technology has become the primary need of every family. One form of communication and information technology presence is a portbale communication tool in the form of a cellular telepone or mobile phone. With easy access to information anyone can received and send any information quickly for anyone and is not limited by age. With internet signals provided by several information service providers, its countinues to grow in terms of speed and network. (Bekti, 2016) Currently, it has become an inseparable necessity of due to the existence of an interconnected network or the so-called internet which is one of the more practical developments in information and communication technology and the internet, it makes it easier for people to obtain information.This study to determine the effect of price ans service quality on customer satisfaction in using Telkomsel internet card packages. This study uses descriptive analysis in this study uses descriptive quantitative analysis ans multiple linear regression. The sample in this study were 100 respondents based on the communitu experience of Telkomsel card users who know and have implemented the use of the product to fill out the research questionnaire. The sampling technique uses non-probability sampling with a population who knows Telkomsel product. Based on the analysis of repondent’s respondes ti the Customer Satisfaction variable regarding the item that received the lowest rating, it is advisable to Telkomsel to place a strategic GraPari location so that it is easly accessible to consumers.