Public Relations Crisis Communication: A New Model
Lisa Anderson-Meli, Swapna Koshy

Informasi Umum

Kode

21.21.2019

Klasifikasi

659.2 - Public relations

Jenis

Buku - Elektronik (E-Book)

Subjek

Public Relations, Communication,

No. Rak

Tel-U Gedung Manterawu Lantai 5 : Rak 23
Tel-U Purwokerto : Rak 8

Dilihat

86 kali

Informasi Lainnya

Abstraksi

A key concept of this book, and indeed of the discipline, is the conception and perception of publics, or stakeholders as they are sometimes referred to. Interestingly this has not been adequately explored in relation to public relations crisis communication. For example, there has been no attempt to define the publics in a crisis or to establish if different publics are of equal importance in a crisis. How an organisation communicates with publics in a crisis; if it should be the same for every public and whether publics react or respond in homogenous patterns to a crisis need to be investigated. This raises the proposition of a hierarchy of crisis publics and the necessity to ascertain whether the creation of such a hierarchy would positively impact public relations crisis communication.

To date, theories of public relations crisis communication have focused mainly on the organisational response and the event itself. However, understanding the relationship of various publics to an event and subsequent crisis may provide a deeper and more accurate assessment of a public’s attribution of responsibility. If this can be achieved it is likely to facilitate a more precise organisational response thereby improving the efficiency and success of crisis communications.

Introducing the concept of a hierarchy of crisis publics as a possible extension to existing theory will be carried out by examining the case of Malaysian Airlines MH370. The international aviation industry is a worthy starting point because of the specificity of events, resulting severe crises, multiplicity of publics, international nature and interest of global community

• KII6I3 - MANAJEMEN ISU DAN KRISIS
• EBK2ZAB3 - Manajemen Komunikasi Dan Hubungan Masyarakat
• EBK34AB3 - Manajemen Reputasi Dan Krisis

Koleksi & Sirkulasi

Tersedia 1 dari total 1 Koleksi

Pengarang

Nama	Lisa Anderson-Meli, Swapna Koshy
Jenis	Perorangan
Penyunting
Penerjemah

Penerbit

Nama	Routledge
Kota	New York
Tahun	2020

Sirkulasi

Harga sewa	IDR 0,00
Denda harian	IDR 0,00
Jenis	Non-Sirkulasi

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