The Power Presenter: Techniques, Style, and Strategy To Be Suasive

Jerry Weissman

Informasi Umum

Kode

21.21.2013

Klasifikasi

302.2 - communication, content analysis, semiotics

Jenis

Buku - Elektronik (E-Book)

Subjek

Communication-science

No. Rak

Dilihat

169 kali

Informasi Lainnya

Abstraksi

Picture this: you’re seated in the audience for a presentation. The speaker approaches the front of the room, reaches the lectern, turns to face the group, and suddenly freezes, striking the pose of the proverbial deer in the headlights. The eyes widen like dinner plates. The body goes rigid. Then, as the person starts to speak, the parched lips emit a thin, rasping sound, and the halting words that sputter out are punctuated by a series of audible pasty clicks—cottonmouth. In reaction, the person’s arm darts down to the lectern to grasp a glass of water and, as the trembling hand lifts the glass, the water almost sloshes over the rim.

Why does this happen? Why would speaking—a most ordinary activity that most people practice all day, every day with complete ease—become so fearful when speaking in front of an audience? Why wouldn’t every person who stands to deliver a presentation be the best they can be? After all, many presentations are high-stakes events, where a favorable outcome hangs in the balance of the success or failure of the message and the messenger.

There’s the rub: the high-stakes event. At the very instant the presentation begins, when the audience sits back and falls silent, and the presenter or speaker becomes the focal point of attention, he or she suddenly thinks, “Yikes! They’re all looking at me! I’d better do well! I’d better not mess up!”