Petrocinema: Sponsored Film and the Oil Industry
Marina Dahlquist, Patrick Vonderau

Informasi Umum

Kode

21.21.1998

Klasifikasi

791.437 - films. description, critical apraisal of specific films

Jenis

Buku - Elektronik (E-Book)

Subjek

Film, Sponsorship-communication In Marketing,

No. Rak

Dilihat

111 kali

Informasi Lainnya

Abstraksi

This book studies the historical relation between cinema and petroculture in order to underline the role of moving images in the way an energy regime was established in the twentieth century. “Cinema” here is approached as an “open system,”8 one whose institutional borders were both clearly defined and often contested. This includes long features that were screened theatrically alongside nontheatrical film circulating within companies, schools, or associations and later on television. Cinema contributed to the century’s dominant energy regime not so much in a direct, political, or propagandistic sense, but through forms of sponsorship and “usefulness”: by informing, educating, and entertaining. While film occasionally was used by specific social institutions to officially propagate oil as a resource or condition of modern life, it more often served to fuel the socially transformative potential of various micropolitical practices. Cinema, in other words, became a realm of activities meant to have public effect, and to shape the tenor of collective life, while not fitting into the traditional paradigms of political action, with bodily affect, social tempers, political moods, or cultural sensibilities as key targets.9 In focusing on this form of cinema as a medium for energizing micropolitical practices geared toward the adoption of petroculture, the volume seeks to demonstrate that an understanding of historical precedence, and of media history in particular, is important for managing today’s problem of energy and political agency.

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Koleksi & Sirkulasi

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Pengarang

Nama	Marina Dahlquist, Patrick Vonderau
Jenis	Perorangan
Penyunting
Penerjemah

Penerbit

Nama	Bloomsbury Publishing
Kota	New York
Tahun	2021

Sirkulasi

Harga sewa	IDR 0,00
Denda harian	IDR 0,00
Jenis	Non-Sirkulasi

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