The Dutch Republic and the Birth of Modern Advertising
Arthur der Weduwen, Andrew Pettegree
Informasi Umum
Kode
21.21.1981
Klasifikasi
659.1 - Advertising
Jenis
Buku - Elektronik (E-Book)
Subjek
Advertising
No. Rak
Dilihat
142 kali
Informasi Lainnya
Abstraksi
This book offers a comprehensive history of the beginnings of newspaper advertising in the seventeenth-century Dutch press. Dutch newspaper publishers were the first in Europe to embrace newspaper advertising and played a fundamental role in its development. The precociousness of Dutch newspaper publishers in pioneering this media transformation was recognised as early as the 1860s, when the Dutch historian W.P. Sautijn Kluit wrote a series of groundbreaking articles on the history of the Dutch press. The Swedish bibliographer Folke Dahl, who catalogued the unrivalled collection of Dutch newspapers in the Kungliga Biblioteket in Stockholm in the 1930s, also noted the interest of these advertisements. Successive historians of media have highlighted the value of these short advertisements for the insights that they present into the seventeenth-century Dutch Republic, but more often than not, as happens with the history of advertising, they have focussed on the eclectic and the humorous. Specialists did produce surveys of newspaper advertisements in the fields of mapmaking and globes (P.C.J. van der Krogt) and medicine (D. Kranen), but a contextualised history of newspaper advertising never materialised.
Koleksi & Sirkulasi
Tersedia 1 dari total 1 Koleksi
Anda harus log in untuk mengakses flippingbook
Pengarang
| Nama | Arthur der Weduwen, Andrew Pettegree |
| Jenis | Perorangan |
| Penyunting | |
| Penerjemah |
Penerbit
| Nama | Brill |
| Kota | Boston |
| Tahun | 2020 |
Sirkulasi
| Harga sewa | IDR 0,00 |
| Denda harian | IDR 0,00 |
| Jenis | Non-Sirkulasi |
