Principles of Strategic Communication
Derina Holtzhausen, et al.
Informasi Umum
Kode
21.21.1922
Klasifikasi
658.802 - General topics of marketing management, Communication in marketing, Green marketing, Market Segmentation, Marketing strategy
Jenis
Buku - Elektronik (E-Book)
Subjek
Marketing Communication
No. Rak
Dilihat
436 kali
Informasi Lainnya
Abstraksi
Designed to support the paradigm shift in media and communication, this book presents the basic tenets of strategic communication and its foundational disciplines of advertising, public relations, and marketing communications.
Drawing on the latest research in the field, the text introduces students to the theories of strategic communication while at the same time outlining how to apply them to everyday practice. To facilitate learning and tie concepts to practice, each chapter includes introductory focus questions, a contemporary global case study, a career profile of a current practitioner, end-of-chapter discussion questions, and features that highlight how research methods can be applied to strategic communication practice.
Principles of Strategic Communication is ideal as a core text for undergraduate students in strategic communication courses within media, communication, marketing, and advertising programs.
The accompanying online support material features chapter summaries, useful links to examples of strategic communication in action, suggested further reading, and practice test questions. Instructors will find an instructor’s resource manual that includes sample syllabi, class activities, lecture topics, and a test bank.
- KII2E3 - MANAJEMEN KOMUNIKASI
- KII3N4 - KAPITA SELEKTA KOMUNIKASI
- EBI1B3 - INTERPERSONAL DAN KOMUNIKASI BISNIS
- EBI1B3 - INTERPERSONAL DAN KOMUNIKASI BISNIS
- KII2H2 - KOMUNIKASI BISNIS
- KBI3B3 - KOMUNIKASI BISNIS
- KHI2H2 - KOMUNIKASI BISNIS
- VPI2J3 - KOMUNIKASI BISNIS
- DEK1CAB3 - KOMUNIKASI BISNIS
- DDK4NBB3 - Kapita Selekta
- CCK4LBB3 - Kapita Selekta
- GIK4CAB3 - Kapita Selekta
- GHK4AAB2 - Kapita Selekta
Koleksi & Sirkulasi
Tersedia 1 dari total 1 Koleksi
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Pengarang
| Nama | Derina Holtzhausen, et al. |
| Jenis | Perorangan |
| Penyunting | |
| Penerjemah |
Penerbit
| Nama | Routledge |
| Kota | New York |
| Tahun | 2021 |
Sirkulasi
| Harga sewa | IDR 0,00 |
| Denda harian | IDR 0,00 |
| Jenis | Non-Sirkulasi |
