Everything You've Wanted To Know About Advertising and Media ... But Were Too Afraid To Ask

Ben Shepherd

Informasi Umum

Kode

21.21.509

Klasifikasi

659.134 - Adverising by Media

Jenis

Buku - Elektronik (E-Book)

Subjek

Advertising By Media

No. Rak

Dilihat

118 kali

Informasi Lainnya

Abstraksi

It’s a rarely acknowledged but widely known problem: many people in the advertising industry, and new and prospective entrants, feel uncomfortable showing curiosity about key knowledge areas in advertising and media. And as advertising and media becomes more complex, the challenge of insufficient ‘information transfer’ is becoming even greater. This book shares the lessons learnt, research uncovered, creative breakthroughs and commercial revelations discovered in advertising and media over the past century, and covers in depth the six areas that today are the foundations of knowledge for the advertising and media industry.

This book gives you what you need to know, without the judgement.

What is media and its role? What is advertising, its purpose,and its history? What does advertising effectiveness mean, and what are its key principles? What technology do you need to be aware of? How does strategy work and how can you contribute? How do you develop the requisite skills and approach to build a career in advertising? How do you navigate the fast pace agency environment? How do you become a trusted, respected and vital advisor to your clients?