H2H Marketing The Genesis of Human-to-Human Marketing
Philip Kotler, Waldemar Pfoertsch, Uwe Sponholz
Informasi Umum
Kode
21.21.257
Klasifikasi
658.81 - Marketing Management
Jenis
Buku - Elektronik (E-Book)
Subjek
Marketing
No. Rak
22
Dilihat
54 kali
Informasi Lainnya
Abstraksi
This book is based on a German language publication called Das neue Marketing Mindset (Springer-Gabler 2019) from Waldemar Pfoertsch and Uwe Sponholz. It introduced the principle of storytelling, which we would like to use in this English publication too.
We do this because a story told can attract the readers’ attention much more easily than a factual address. Over thousands of years, man has handed down knowledge through storytelling, and this method is being used increasingly in modern business today.
Tis book addresses global decision makers, executives, professors, students, and the curious general audience. At the end of each chapter, we ask questions to refect on, which depend on your personal situation and perspective, and which we, therefore, cannot give a blanket answer for in this book
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Pengarang
| Nama | Philip Kotler, Waldemar Pfoertsch, Uwe Sponholz |
| Jenis | Perorangan |
| Penyunting | |
| Penerjemah |
Penerbit
| Nama | Springer |
| Kota | Switzerland |
| Tahun | 2021 |
Sirkulasi
| Harga sewa | IDR 0,00 |
| Denda harian | IDR 0,00 |
| Jenis | Non-Sirkulasi |
