Informasi Umum

Kode

21.21.249

Klasifikasi

658.872 - Telemarketing, Direct marketing, Direct-mail marketing, Direct selling, Multilevel marketing, Pyramid marketing, Television selling, Catalog, Online, Telephone-order marketing

Jenis

Buku - Elektronik (E-Book)

Subjek

Search Engine Optimization, Marketing,

No. Rak

Tel-U Gedung Manterawu Lantai 5 : Rak 22
Tel-U Purwokerto : Rak 8

Dilihat

331 kali

Informasi Lainnya

Abstraksi

This book came about after many intensive hours in the digital marketing, content, and SEO spaces. I've been in the industry for 20 years and have had all kinds of experiences, clients, and projects: some good, some not as good. This book is designed to offer modernday marketers the templates, processes, education, and other resources to help them execute free traffic initiatives through effective search engine optimization (SEO) and content marketing. I've seen many wasted hours on projects that didn't meet goals, and this book outlines how to ensure your program runs as optimally as possible. SEO and organic content are often underutilized and overlooked across the marketing realm. SEO is not merely trying to improve your website ranking on Google. SEO can spark and optimize ideas, and organic content can be the form for those ideas.

SEO is no longer a stand-alone discipline; it has evolved beyond a simple marketing tactic that should be applied throughout the marketing process. I would argue it should be used to inform and regulate the complete marketing process in an effort to optimize free traffic levels to your brand.

The book aims to provide an exponential return on investment by optimizing marketing budgets across paid and owned content via nonpaid tactics like SEO and organic content marketing. It also aims to bring the readers up to speed on the latest and emerging SEO tactics and factors, content marketing principles, and processes. It also provides quizzes for each chapter, checklists, templates to get started, and interviews with industry leaders.For more information on the author, book, contact information, consulting services, and other valuable free content (discussion forums, news) please visit

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Koleksi & Sirkulasi

Tersedia 1 dari total 1 Koleksi

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Pengarang

Nama Nick Papagiannis
Jenis Perorangan
Penyunting
Penerjemah

Penerbit

Nama John Wiley & Sons
Kota Indianapolis
Tahun 2020

Sirkulasi

Harga sewa IDR 0,00
Denda harian IDR 0,00
Jenis Non-Sirkulasi

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