Management and Creativity: From Creative Industries to Creative Management with Foreword by Lord Puttnam

Chris Bilton

Informasi Umum

Kode

21.01.151

Klasifikasi

658.4 - Executive management, Role, Function, Powers, Position of top and middle management

Jenis

Buku - Circulation (Dapat Dipinjam)

Subjek

Management, Creative Ability In Busineess,

No. Rak

Tel-U Bandung - Gedung Manterawu Lantai 5 : Rak 19 A
Tel-U Purwokerto : Rak 8

Dilihat

170 kali

Informasi Lainnya

Abstraksi

This book explores the relationship between the management of creativity and creative approaches to management.

-Challenges the stereotypical opposition between ‘creatives’ and ‘suits’. -Draws on the work of management theorists such as Mintzberg and Porter and creativity theorists such as Amabile and Boden. -Draws on the practical experience of individuals working in the creative industries. -Looks at the place of creative organisations and creative business management in a new creative economy, based on ideas, images and information.