Return on Marketing Investment
Guy R. Powell
Informasi Umum
Kode
6.968
Klasifikasi
658.81 - Sales management
Jenis
Buku - Circulation (Dapat Dipinjam)
Subjek
Sales Management
No. Rak
22
Informasi Lainnya
Abstraksi
Return on Marketing Investment: DemandMore From Your Marketing and Sales Investments provides business-to-business marketers a few simple concepts to measure and improve their marketing performance. The methods included improve internal communications with the C-suite that want to see the numbers as well as the creative.
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Pengarang
| Nama | Guy R. Powell |
| Jenis | Perorangan |
| Penyunting | |
| Penerjemah |
Penerbit
| Nama | RPI Press |
| Kota | New York |
| Tahun | 2003 |
Sirkulasi
| Harga sewa | IDR 0,00 |
| Denda harian | IDR 0,00 |
| Jenis | Sirkulasi |
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