Strategic Management in the Media: Theory to Practice
Lucy Kung
Informasi Umum
Kode
9.817
Klasifikasi
302.23 - Media of Communication, Mass Media
Jenis
Buku - Circulation (Dapat Dipinjam)
Subjek
Media Communication
No. Rak
Tel-U Gedung Manterawu Lantai 5 : Rak 7a
Tel-U Purwokerto : Rak 4
Dilihat
218 kali
Informasi Lainnya
Abstraksi
and expert introduction to strategy within a media management context. It is divided into two parts - part one proves an introduction to and overview of the media industry from a strategic management perspective, looking in detail at the sectors that together comprise the industry - newspaper, book and magazine publishing, music, radio and television - and the strategic forces at work in each. This provides the foundation for part two, which analyses a number of strategic topics central to the media sector, such as technological change, organisational structure, leadership, and creativity and innovation.
The chapters follow the same structure: the relevant theory is outlined, its application to the media industry is discussed, and case studies from the media industry are used to illustrate the theory and illuminate its relevance for the media field. The cases and examples used come from all sectors of the industry and a range of geographic regions and include News Corporation, Endemol, BBC, Bertelsman, CNN, MTV, Disney and Pixar.
Koleksi & Sirkulasi
Tersedia 1 dari total 1 Koleksi
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Pengarang
| Nama | Lucy Kung |
| Jenis | Perorangan |
| Penyunting | |
| Penerjemah |
Penerbit
| Nama | SAGE |
| Kota | London |
| Tahun | 2008 |
Sirkulasi
| Harga sewa | IDR 0,00 |
| Denda harian | IDR 1.000,00 |
| Jenis | Sirkulasi |
