Fundamental Theories of Business Communication: Laying a Foundation for the Field
Milton Mayfield, Jacqueline Mayfield, Robyn Walker
Informasi Umum
Kode
20.21.2132
Klasifikasi
658.45 - Business communication, Communication as a technique of management
Jenis
Buku - Elektronik (E-Book)
Subjek
Businees Communication
No. Rak
Dilihat
180 kali
Informasi Lainnya
Abstraksi
This book examines the major business communication theories, delving into their relationships and practical applications. Many business communication studies lack a strong theoretical grounding?a deficit that creates difficulties for researching business communication phenomena and building upon previous studies. The book addresses this issue by cataloging and briefly describing the major business communication theories, as well as giving a typology of these theories to better integrate them. This book provides value to business communication researchers (who can use it to build upon and develop their work), experts in practice (who can apply it to improve business communications), and academics (who can use it to enhance their instructional designs). It also offers insights into new developments on the business communication theory horizon.
- CBH3M2 - KOMUNIKASI BISNIS
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- DEK1CAB3 - KOMUNIKASI BISNIS
Koleksi & Sirkulasi
Tersedia 1 dari total 1 Koleksi
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Pengarang
| Nama | Milton Mayfield, Jacqueline Mayfield, Robyn Walker |
| Jenis | Perorangan |
| Penyunting | |
| Penerjemah |
Penerbit
| Nama | Palgrave Macmillan |
| Kota | New York |
| Tahun | 2020 |
Sirkulasi
| Harga sewa | IDR 0,00 |
| Denda harian | IDR 0,00 |
| Jenis | Non-Sirkulasi |
