International Business and Emerging Economy Firms: Volume I: Universal Issues and the Chinese Perspective
Marin A. Marinov, Svetla T. Marinova Jorma A. Larimo, Tiina Leposky
Informasi Umum
Kode
20.21.2104
Klasifikasi
658.049 - International enterprises
Jenis
Buku - Elektronik (E-Book)
Subjek
International Enterprises
No. Rak
Dilihat
144 kali
Informasi Lainnya
Abstraksi
How do firms from emerging economies strive for the internationalization of their business? This comprehensive two-volume collection tackles this question by taking a closer look at underexplored issues, including bottom of the pyramid (BoP) business models, value creation and co-creation, employee commitment and the ‘born global’ concept. Taking both a geographic and thematic approach to the topic, the first volume addresses universal challenges such as inclusive innovation, the ethics of corporate leadership, and knowledge management, and also places a special emphasis on China. Providing an overview of the strategies and operations involved in internationalizing Chinese firms, this book is an essential read for those researching emerging markets and globalization in general, as well as Asian Business more specifically.
- EBI3F4 - BISNIS DAN PERDAGANGAN INTERNASIONAL
Koleksi & Sirkulasi
Tersedia 1 dari total 1 Koleksi
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Pengarang
| Nama | Marin A. Marinov, Svetla T. Marinova Jorma A. Larimo, Tiina Leposky |
| Jenis | Perorangan |
| Penyunting | |
| Penerjemah |
Penerbit
| Nama | Palgrave Macmillan |
| Kota | New York |
| Tahun | 2019 |
Sirkulasi
| Harga sewa | IDR 0,00 |
| Denda harian | IDR 0,00 |
| Jenis | Non-Sirkulasi |
