Advances in Advertising Research X: Multiple Touchpoints in Brand Communication
Enrique Bigne, Sara Rosengren
Informasi Umum
Kode
20.21.2092
Klasifikasi
659.1 - Advertising
Jenis
Buku - Elektronik (E-Book)
Subjek
Advertising, Communication,
No. Rak
Dilihat
202 kali
Informasi Lainnya
Abstraksi
The objective of the association is to provide a professional association to academics and practitioners interested in advertising and its applications that will promote, disseminate and stimulate high quality research in the field. The association particularly serves as a meeting and communication forum for its members. It offers a network for the exchange of knowledge on an international level and constitutes a framework allowing for a better dissemination of information on research and teaching. The association also aims at the development of relations with all other professional and research-oriented associations which are active in the field, as well as with European or international committees and authorities concerned with political decision making, active in this field.
The EAA is closely related to the yearly International Conference on Research in Advertising (ICORIA). The purpose of the conference is to create a forum where people studying advertising in the academic world could exchange ideas, and where they could meet with practitioners who have experience with advertising in the commercial world.
- DAI3P3 - FOTOGRAFI PERIKLANAN
- DAI3G2 - MANAJEMEN PERIKLANAN
- KII2N3 - MANAJEMEN PERIKLANAN DAN PEMBELIAN MEDIA
- VPI2H3 - PERIKLANAN DAN PROMOSI PENJUALAN
- FAK2DIB2 - Manajemen Periklanan
- FEK1NAB2 - Fotografi
- EDK17AB3 - Fotografi
- FFK1FAB3 - Fotografi
- KII6K3 - ANALISIS KOMUNIKASI MEREK
- KII2L3 - KOMUNIKASI MEREK
- KII6J3 - NARASI MEREK DALAM MEDIA DIGITAL
Koleksi & Sirkulasi
Tersedia 1 dari total 1 Koleksi
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Pengarang
| Nama | Enrique Bigne, Sara Rosengren |
| Jenis | Perorangan |
| Penyunting | |
| Penerjemah |
Penerbit
| Nama | Springer |
| Kota | Wiesbaden |
| Tahun | 2019 |
Sirkulasi
| Harga sewa | IDR 0,00 |
| Denda harian | IDR 0,00 |
| Jenis | Non-Sirkulasi |
