Climate Striking Plastics Banning Truth Telling Purpose Setting Tree Planting Economy Circling Live Improving Greening Marketing

John Grant

Informasi Umum

Kode

20.21.2077

Klasifikasi

658.802 - General topics of marketing management, Communication in marketing, Green marketing, Market Segmentation, Marketing strategy

Jenis

Buku - Elektronik (E-Book)

Subjek

Green Marketing, Economic,

No. Rak

Dilihat

128 kali

Informasi Lainnya

Abstraksi

Greener Marketing is defined in this book as integrating sustainability and social purpose building brands and businesses that are both not bad and net good. This is no longer a niche or an afterthought. The green economy may be as central to business strategy in the coming decades as the digital economy has been in the last decades.