Sustainable Destination Branding and Marketing Strategies for Tourism Development
Anukrati Sharma, et all
Informasi Umum
Kode
20.21.2064
Klasifikasi
338.479 1 - Tourism
Jenis
Buku - Elektronik (E-Book)
Subjek
Tourism
No. Rak
Dilihat
429 kali
Informasi Lainnya
Abstraksi
Destination branding and marketing form the backbone of tourism industry growth, but it is increasingly important that the strategies employed consider and promote sustainable solutions. This book provides a comprehensive set of tools and techniques for branding and marketing for sustainable tourism development. It blends tourism and marketing strategies with practical, innovative information technology solutions and a psychological perspective, providing illustrative case studies and examples to aid understanding. Addressing opportunities and challenges across the field, it also reviews how different types of tourism such as community-based, accessible, film, agricultural and cultural-heritage tourism entail unique issues for development.
- DHG1A2 - PENGANTAR ILMU PARIWISATA
- VHI3C2 - SALES DAN MARKETING PARIWISATA
- DEI2K3 - BRANDING
- DAI4H3 - BRANDING DESTINATION
Koleksi & Sirkulasi
Tersedia 1 dari total 1 Koleksi
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Pengarang
| Nama | Anukrati Sharma, et all |
| Jenis | Perorangan |
| Penyunting | |
| Penerjemah |
Penerbit
| Nama | CABI |
| Kota | New York |
| Tahun | 2020 |
Sirkulasi
| Harga sewa | IDR 0,00 |
| Denda harian | IDR 0,00 |
| Jenis | Non-Sirkulasi |
