Marketing Manipulation: A Consumer's Survival Manual

Michael Kamins

Informasi Umum

Kode

20.21.1786

Klasifikasi

658.834 2 - Consumer behavior, Motivation research, Consumer psychology

Jenis

Buku - Elektronik (E-Book)

Subjek

Consumer Behavior

No. Rak

Dilihat

239 kali

Informasi Lainnya

Abstraksi

Marketing Manipulation deals with the tactics and strategies used by marketers that prey on human cognitive, social and memory based biases ultimately influencing consumer behavior in their favor. Kamins focuses on examples from academic research where consumers have been found to be susceptible to bias and therefore have made less than optimal purchase decisions. Particularly, academic research in the area of Pricing, Product, Promotion, Sales and marketing research. Written in an accessible manner, this book puts the consumer (you!) in the center and aims to helps making all of us a better decision maker when confronted with a range of stimuli in a marketing environment.

Readership: Undergraduates in Marketing and general readers interested in learning marketing terms and psychology studies behind marketing.