Informasi Umum

Kode

20.25.030

Klasifikasi

658.403 - Decision making, Information management, Problem solving

Jenis

Proceeding ( Electronic )

Subjek

Decision Making Management

No. Rak

19 B

Informasi Lainnya

Abstraksi

The population in Indonesia is increasing every year, not only is the population increasing but the population death rate is increasing every year, both due to accidents, illness, unhealthy lifestyles, crime, and so forth. Judging from this it is necessary for public awareness to use insurance services that can support the possibilities that might be possible in the future. But public awareness of the importance of insurance services is still very low. That is because insurance services are still considered not the main needs. In this case the role of marketing is an important role, so that insurance companies can offer insurance services. Lots of insurance services that offer a variety of different benefits for consumers both in terms of price, product differentiation, quality, customer loyalty, facilities offered, and so forth. The insurance service companies include Prudential, Bumi Putera, Axa Mandiri, AIA Financial, and others. The number of companies engaged in insurance services and the still lack of public awareness of the importance of insurance services, makes the compiler interested in conducting research on "Analysis of Reference Group Influences on Purchasing Decisions in Insurance Services" which aims to determine whether there are reference group factors that influence public purchasing decisions. insurance services. Keywords: Reference Group, consumer purchasing decisions

Koleksi & Sirkulasi

Seluruh 1 koleksi sedang dipinjam

Pengarang

Nama	Nellyaningsih, Rahmat Hidayat
Jenis	Perorangan
Penyunting
Penerjemah

Penerbit

Nama	D3 Manajemen Pemasaran
Kota	Bandung
Tahun	2019

Sirkulasi

Harga sewa	IDR 0,00
Denda harian	IDR 0,00
Jenis	Non-Sirkulasi

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